Great design starts with clarity: knowing who you are, what you stand for, and how you want to show up. My work sits at the intersection of strategy and craft, because visuals without intention only go so far. My path has been anything but linear. Running a business, moving product, and building a brand from scratch in multiple markets gave me a perspective most designers don't have.

I understand what's at stake on the other side of the brief. I work best with people who are serious about what they're building, whether that's figuring out an identity from the ground up or finding a stronger way to connect with the right audience. If that sounds like you, I'd love to hear what you're working on.