chad balkum
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DESIGN
DESIGN

As a designer, I help companies to achieve their desired goals.

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Design
My aim is to help my clients maximize their potential.
The Wix Studio Web.Lab is a paid web design program that offers technical and professional learning, creative and soft-skills enrichment, and access to experienced mentors, speakers, and guest lecturers. A total of 15 participants were chosen to demonstrate their creativity through imagemaking, typography, grid systems, and more. The end result was a distinctive website utilizing a specific Wix Studio feature or product capability to narrate a compelling story. In my case, I utilized the text marquee feature to craft an extensive narrative on the origins of techno music in Detroit.

WIX

Web Design
Out There is a skincare brand committed to creating products that allow you to fully embrace your active lifestyle without worrying about your skin or the environment. Their mission is to empower you to live life to the fullest daily. I initiated collaboration with Out There in August 2024 to craft a brand identity. The founder, a female rock climber who spends most of her time in the mountains, inspired me to pursue a visual direction that is nature-inspired without feeling too masculine. Below, you'll find early explorations and initial directions, as this project is still in progress.

Out There

Branding
Jasmijn van Buytene is a conceptual photographer who works in documentary and fashion photography. Music often influences her work, reflected in both themes and style. Our objective was to create a minimal website that did not distract from Jasmijn's photography and allowed it to take center stage.

Jasmijn Van Buyten

Web Design
Skillhaus is a mobile platform & community that allows creatives to use their skills as currency by bartering. I created a full package of branding assets, which included a website, UX/UI design, merch, and an ad campaign.

Skillhaus

Branding
I worked with Portland-based creative agency, Instrument, on their Apple TV team to design multiple layouts for seasonal movie collections on the Apple TV streaming platform.

Apple TV

Graphic design
Land of Gems is an e-commerce platform specializing in providing vintage apparel infused with travel and Japanese vintage aesthetics. Meticulous research involved exploring a wide range of travel paraphernalia and historical documents to extract analog design components that have been seamlessly integrated into our art direction.

Land of Gems

Branding
Black Angels in Flight is a clothing brand located in Los Angeles. They requested our help to redesign their website in order to provide customers with a more distinctive shopping experience that better reflects the brand's identity. During our discussion with them, we decided to push for a more unique visual direction. As a result, we drew inspiration from the visual layout of airline boarding passes to create a distinctive and memorable overall design.

Black Angels in Flight

Web Design
Ro Haber, a Writer and Director based in Los Angeles, approached me about redesigning her online portfolio. Her goal was to create a visual direction that captured her latest artistic inspirations, which revolved around dreamy gradients, captivating imagery, and a blend of analog visual aesthetics.

Ro Haber

Web Design
Not 97 is a media platform for discovering new music from under-the-radar artists worldwide. During quarantine, Not 97 could not publish a print edition of their annual magazine, so we worked together to create a digital version that could be made remotely and live online. I aimed to create a unique visual experience for each article while maintaining an editorial feel.

Not 97

Web Design
Web design for LA-based film production company Asylum.

Asylum Films

Web Design
Living For The City is an online film exhibition showcasing short films by women filmmakers of color from New York and London. Within a two-week timeline, I was asked to conceptualize visual direction and a suite of branding assets for the online event. The branding needed to be bold and easily adaptable to multiple design assets while creating a clear distinction between the two cities of London and New York.

Living for the city

Direction
Amrit is an influencer, international DJ & media personality with an outspoken personality. She wanted a website to match her colorful and sometimes chaotic lifestyle. We worked together to design a portfolio site that is essentially a visual representation of who she is.

Amrit

Web Design
I produced a music video and graphic design assets for my frequent collaborator, recording artist Moruf. He needed a video and promotional materials for his single, "Canal Street," within one week. I worked diligently to organize and create the music video and marketing collateral, including a poster campaign and stickers while adhering to a tight budget and short timeline.

Moruf - Canal St.

Graphic design
L.O.E. (Love Over Everything) is a charitable organization founded by LA-based recording artist Moruf in Irvington, NJ. Its primary objective is to encourage educational programming and community outreach for urban youth. They hold a Back to School drive every year in Irvington, NJ. I worked with them pro bono to redesign a flyer and create promotional merchandise, including tote bags and T-shirts, to promote the event & raise money for school supplies. The illustration on the flyer is inspired by an archived image of three black children.

LOE

Graphic design