chad balkum
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DESIGN
DESIGN

As a designer, I help companies to achieve their desired goals.

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Design
My aim is to help my clients maximize their potential.
Free Dimension Broadcasts (FDB) is an emerging music platform dedicated to amplifying independent artists through curated broadcasts, live sessions, and community-driven programming. Operating at the intersection of music, culture, and media, FDB needed a visual identity that could feel both rooted in broadcast history and forward-looking enough to support its long-term growth. As an early-stage platform, the challenge wasn’t volume or scale — it was establishing credibility, clarity, and a recognizable presence from day one.
Web Design

Free Dimension Broadcasts

Wix Studio Web.Lab is an immersive web design program focused on expanding both technical fluency and creative authorship. Fifteen designers were selected to explore advanced Wix Studio features while developing a self-directed web experience that combined concept, craft, and narrative. The goal was not to build a conventional portfolio site but to use a specific Wix Studio capability as the foundation for a meaningful, story-driven experience.
Web Design

Wix

Out There is a brand of outdoor skin care products that helps people who are active without harming their skin or the environment. The brand is at the crossroads of performance, care, and intention for people who move easily between everyday life and the outdoors. In August 2025, I started working with Out There to help shape the brand's identity from the start. We created a visual foundation that could grow with the product line and the founder's long-term vision. This project is still being worked on.
Branding

Out There

Jasmijn van Buytene is a conceptual photographer who works in documentary and fashion photography. Music often influences her work, reflected in both themes and style. Our objective was to create a minimal website that did not distract from Jasmijn's photography and allowed it to take center stage.
Web Design

Jasmijn Van Buyten

Skillhaus is a creative exchange platform where artists and innovators can share their skills, build a community, and work together on projects that they care about. Money is no longer the main barrier to participation. Skillhaus shows how artists work, think, and build culture in real time, both online and in person, through studio visits, workshops, street interviews, and live events.
Branding

Skillhaus

I collaborated with Portland-based creative agency Instrument's Apple TV team to create multiple layouts for seasonal movie collections on the Apple TV streaming platform. My role in multidisciplinary collaboration across the Instrument team and Apple TVs included updating Figma layouts, exploring new visual identity and UX expressions, and establishing a visual system for thematic promotions. This work helped to speed up the delivery of Apple TV experiences to end users.
Graphic design

Apple TV

Land of Gems is an e-commerce platform focused on curated vintage apparel, drawing from global travel culture and Japanese vintage sensibilities. The brand sits at the intersection of clothing, memory, and movement — treating garments as artifacts rather than products. The goal was to create a visual identity and digital experience that felt archival and intentional, without slipping into nostalgia or imitation. The visual direction was informed by extensive research into analog materials, including travel ephemera (passports, luggage tags, and transit tickets), shipping labels and customs documentation, and Japanese vintage catalogs and packaging. Historical travel guides and archival manuals
Creative Direction

Land of Gems

Black Angels in Flight is a Los Angeles–based clothing brand with a strong identity rooted in movement, independence, and cultural expression. While the product carried a distinct point of view, the existing website didn’t fully reflect the brand’s energy or offer a memorable shopping experience. The goal of the redesign was to elevate the digital storefront into something that felt unmistakably Black Angels in Flight — not just another apparel site.
Web Design

Black Angels in Flight

Web design for LA-based film production company Asylum.
Web Design

Asylum Films

The International Utilities & Energy Conference (IUEC) is an annual event that brings together leaders from electric, oil, gas, renewables, and water utilities from all over the world. The conference is a place where policy, technology, infrastructure, and long-term systems thinking come together. It is a place for decision-makers to talk about the future of energy. The 2023 edition was all about a time of rapid change. People talked about things like the energy transition, digitalization through AI and data, energy security and affordability during times of high demand, and new frontiers like the metaverse in utilities. The visual identity had to show both how important the moment was and how Accenture could help people make sense of complicated situations.
Branding

Accenture

In 2021, Laverne Cox kicked off the Google TV "Watch With Me" series, curating a personal watchlist to help users find new content. Her selection featured influential films and shows like The Color Purple, Moonlight, Flashdance, The Matrix, and Breaking Bad, designed to be discovered in the "For You" tab. Work done with Instrument Studio.
Graphic design

Google

Accenture's Global Leadership Council (GLC) had not met since 2018 due to the COVID pandemic. Finally, in 2021, it was decided to hold a virtual summit for the 700+ participants to motivate, energize, and share valuable team lessons. In 2021, the world hadn't yet opened up. The urgent scramble for businesses to adapt to a lockdown world was over, and Accenture had made innovating from our home offices routine. But, like the rest of the world, we were feeling demotivated, depressed, and sad. The GLC's organizing team wanted to use the 2021 summit to acknowledge the difficulties we had faced while also celebrating our hard work and inspiring leadership to look to the future with optimism. They also desired to dance. We came up with the name One Rising.
Graphic design

Accenture

The Accenture Life Trends Report discusses five trends we expected to shift the balance of power between brands and people in 2023. The Accenture Life Trends Report discusses five trends we think will shift the balance of power between brands and people over the next year and beyond. We hope you find them helpful. We used AI-generated art to help tell our story. First, we highlighted and pulled words and phrases from the text to use as a starting point. We then collaborated with the technology to broaden our creativity, diversity, and possibilities.
Graphic design

Accenture

DIALLO is a luxury streetwear brand offering high-quality essentials and elevated wardrobe staples. Founded by stylist Dex Rob and NFL quarterback Tyrod Taylor, the brand exists at the crossroads of fashion, functionality, and cultural relevance. As the brand continues to grow, DIALLO reached out to us to redesign their e-commerce experience — not to completely rebrand, but to develop a digital platform that accurately reflects the quality of their clothing while supporting future growth.
Web Design

Diallo

Living For The City is an online film exhibition showcasing short films by women filmmakers of color from New York and London. Within a two-week timeline, I was asked to conceptualize visual direction and a suite of branding assets for the online event. The branding needed to be bold and easily adaptable to multiple design assets while creating a clear distinction between the two cities of London and New York.
Creative Direction

Living for the city

Amrit is an influencer, international DJ & media personality with an outspoken personality. She wanted a website to match her colorful and sometimes chaotic lifestyle. We worked together to design a portfolio site that is essentially a visual representation of who she is.
Web Design

Amrit