chad balkum
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DESIGN
DESIGN

As a designer, I help companies to achieve their desired goals.

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Design
My aim is to help my clients maximize their potential.
Free Dimension Broadcasts (FDB) is an emerging music platform dedicated to amplifying independent artists through curated broadcasts, live sessions, and community-driven programming. Operating at the intersection of music, culture, and media, FDB needed a visual identity that could feel both rooted in broadcast history and forward-looking enough to support its long-term growth. As an early-stage platform, the challenge wasn’t volume or scale — it was establishing credibility, clarity, and a recognizable presence from day one.
Web Design

Free Dimension Broadcasts

Wix Studio Web.Lab is an immersive web design program focused on expanding both technical fluency and creative authorship. Fifteen designers were selected to explore advanced Wix Studio features while developing a self-directed web experience that combined concept, craft, and narrative. The goal was not to build a conventional portfolio site but to use a specific Wix Studio capability as the foundation for a meaningful, story-driven experience.
Web Design

Wix

Out There is an outdoor skincare brand focused on supporting active lifestyles without compromising skin health or environmental responsibility. Designed for people who move fluidly between everyday life and the outdoors, the brand sits at the intersection of performance, care, and intention. I initiated collaboration with Out There in August 2025 to help shape the brand’s identity at an early stage — defining a visual foundation that could grow alongside the product line and the founder’s long-term vision. This project is still a work in progress.
Branding

Out There

Jasmijn van Buytene is a conceptual photographer who works in documentary and fashion photography. Music often influences her work, reflected in both themes and style. Our objective was to create a minimal website that did not distract from Jasmijn's photography and allowed it to take center stage.
Web Design

Jasmijn Van Buyten

Skillhaus is a creative exchange platform where artists and innovators trade skills, build community, and collaborate on passion-driven projects — removing money as the primary barrier to participation. From studio visits and workshops to street interviews and live events, Skillhaus documents how creatives work, think, and build culture in real time — both online and IRL.
Branding

Skillhaus

I collaborated with Portland-based creative agency Instrument's Apple TV team to create multiple layouts for seasonal movie collections on the Apple TV streaming platform. My role in multidisciplinary collaboration across the Instrument team and Apple TVs included updating Figma layouts, exploring new visual identity and UX expressions, and establishing a visual system for thematic promotions. This work helped to speed up the delivery of Apple TV experiences to end users.
Graphic design

Apple TV

Land of Gems is an e-commerce platform focused on curated vintage apparel, drawing from global travel culture and Japanese vintage sensibilities. The brand sits at the intersection of clothing, memory, and movement — treating garments as artifacts rather than products. The goal was to create a visual identity and digital experience that felt archival and intentional, without slipping into nostalgia or imitation. The visual direction was informed by extensive research into analog materials, including travel ephemera (passports, luggage tags, and transit tickets), shipping labels and customs documentation, and Japanese vintage catalogs and packaging. Historical travel guides and archival manuals
Creative Direction

Land of Gems

Black Angels in Flight is a Los Angeles–based clothing brand with a strong identity rooted in movement, independence, and cultural expression. While the product carried a distinct point of view, the existing website didn’t fully reflect the brand’s energy or offer a memorable shopping experience. The goal of the redesign was to elevate the digital storefront into something that felt unmistakably Black Angels in Flight — not just another apparel site.
Web Design

Black Angels in Flight

Ro Haber, a Writer and Director based in Los Angeles, approached me about redesigning her online portfolio. Her goal was to create a visual direction that captured her latest artistic inspirations, which revolved around dreamy gradients, captivating imagery, and a blend of analog visual aesthetics.
Web Design

Ro Haber

Web design for LA-based film production company Asylum.
Web Design

Asylum Films

Accenture’s International Utilities & Energy Conference (IUEC) is an annual, global-facing event bringing together leaders across electric, oil, gas, renewables, and water utilities. The conference operates at the intersection of policy, technology, infrastructure, and long-term systems thinking — serving as a platform for decision-makers shaping the future of energy. The 2023 edition centered on a period of accelerated change, with conversations spanning the energy transition, digitalization through AI and data, energy security and affordability amid demand surges, and emerging frontiers such as the metaverse in utilities. The visual identity needed to reflect both the urgency of the moment and Accenture’s role as a strategic guide through complexity.
Branding

Accenture

Living For The City is an online film exhibition showcasing short films by women filmmakers of color from New York and London. Within a two-week timeline, I was asked to conceptualize visual direction and a suite of branding assets for the online event. The branding needed to be bold and easily adaptable to multiple design assets while creating a clear distinction between the two cities of London and New York.
Creative Direction

Living for the city