Accenture
Accenture
The Accenture Life Trends Report discusses five trends we expected to shift the balance of power between brands and people in 2023. The Accenture Life Trends Report discusses five trends we think will shift the balance of power between brands and people over the next year and beyond. We hope you find them helpful. We used AI-generated art to help tell our story. First, we highlighted and pulled words and phrases from the text to use as a starting point. We then collaborated with the technology to broaden our creativity, diversity, and possibilities.
The Report
Accenture's 2023 trend report focused on "control and power." People were looking for certainty in an uncertain world, despite global crises. This report investigates how emerging technologies empower consumers, as well as the consequences and ramifications of this altered power dynamic for businesses.
The Tools
At the time of the report, generative AI was a useful tool for creating quick and detailed images. We believed that this approach was the best way to describe "taking control" in the relationship between a brand and its customer. All images in the report were created mid-journey, with some edited in Dall-E. There were a few changes made in Photoshop.
The How
We made a system for the publication that used text and visual cues to enable the AI working. The resulting images were displayed in a simple way that drew attention to the text and listed the extra parameters to make the "control" method clear.
