Out There
Out There
Out There is an outdoor skincare brand focused on supporting active lifestyles without compromising skin health or environmental responsibility. Designed for people who move fluidly between everyday life and the outdoors, the brand sits at the intersection of performance, care, and intention. I initiated collaboration with Out There in August 2025 to help shape the brand’s identity at an early stage — defining a visual foundation that could grow alongside the product line and the founder’s long-term vision. This project is still a work in progress.
The early explorations focus on establishing tone and direction rather than final execution.
- Color: Drawn from natural environments — muted, mineral, and atmospheric rather than high-contrast or aggressive.
- Typography: Selected for clarity and softness, prioritizing legibility and approachability over sharp performance cues.
- Imagery Direction: Nature-inspired without dominance — emphasizing texture, light, and scale rather than conquest or extremity.
- Overall Feel: Grounded, considered, and adaptable — avoiding overt gendering while remaining warm and intentional.
These explorations are designed to act as a flexible foundation, allowing the identity to evolve as product and storytelling develop.
As the project continues, the focus will shift toward refining the system across packaging, digital touchpoints, and content — ensuring the brand remains cohesive while allowing room for growth and collaboration.
This phase is intentionally open-ended, prioritizing clarity and alignment before finalization.
