Out There

Out There is a skincare brand committed to creating products that allow you to fully embrace your active lifestyle without worrying about your skin or the environment. Their mission is to empower you to live life to the fullest daily. I initiated collaboration with Out There in August 2024 to craft a brand identity. The founder, a female rock climber who spends most of her time in the mountains, inspired me to pursue a visual direction that is nature-inspired without feeling too masculine. Below, you'll find early explorations and initial directions, as this project is still in progress.

Branding
Graphic design
Web Design
View live project
Moodboard

Logo & symbol exploration

Client ultimately chose ABC Camera typeface as there word mark logo.

Topographic inspired print derived from patterns found in
nature such as rocks, trees and mountains.

Visual exploration

Initial packaging design for face mist

Business card design

Tote bag merch design