Wix
Wix
Wix Studio Web.Lab is an immersive web design program focused on expanding both technical fluency and creative authorship. Fifteen designers were selected to explore advanced Wix Studio features while developing a self-directed web experience that combined concept, craft, and narrative. The goal was not to build a conventional portfolio site but to use a specific Wix Studio capability as the foundation for a meaningful, story-driven experience.
Techno music emerged from Detroit as both a cultural response and a forward-looking vision — rooted in constraint, repetition, and rhythm. That structure closely mirrors how web interfaces guide attention through motion, pacing, and flow. This parallel became the foundation of the project: using motion and repetition not as decoration, but as narrative structure.
The challenge was not showcasing technical proficiency alone, but demonstrating how a single product feature could be elevated into a narrative device — turning functionality into storytelling. In other words: how can a tool shape meaning, not just layout?
The experience was built around Wix Studio’s text marquee feature, used not as a decorative element, but as the central narrative mechanism.
- Motion: Continuous horizontal movement references the looping, hypnotic structure of techno music.
- Typography: Treated as both content and texture — shifting between information and atmosphere.
- Grid & Flow: Designed to encourage linear reading while maintaining a sense of momentum.
- Pacing: The marquee’s cadence mirrors the genre’s mechanical repetition and forward drive.
The final site presents a focused, immersive narrative that demonstrates how interface mechanics can carry cultural meaning.
